Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would require to transform a humble cheeseburger into a advertising sensation? Well, our buddy Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his classic recipe is delicious , but he's desiring something more. He wants to grab attention in a world of sandwiches. That's wh